Reading: Dieter Rams Ten Principles for Good Design
According to Dieter Rams’s ten principles, good design is back to purity and simplicity. For me, IKEA website is an appropriate example represents good design.
IKEA is well know of it’s Scandinavia Style, which design movement characterized by simplicity, minimalism and functionality, around the world. With the influence of Scandinavia style, the IKEA website create with simple layout, clear typeface and fully functionality.
These photography shows on the below are coming from IKEA website. The first image is from the IKEA homepage, which display few favourites products. The position of this furnitures are fully management, and let consumers feel comfortable and cozy. And people can click each product image to get the information. Like Dieter Rams second principle for good design: good design makes a product useful. So IKEA website could be seen as a good design.
Retrieved from: http://www.ikea.com/gb/en/
IKEA website point out their aesthetic—simplicity. The second image illustrates a picture of master room. And the layout of this page is clear, use plenty of photography with some short brief to introduce their products. People may attracted by the back story of the room, and might also wanna make up their home like this. IKEA website offers their customers a simplicity life style via their website aesthetic.
The third image describe the reason that IKEA website is good because of it is a long-lasting design. As people can see, IKEA’s website is quiet clean, there are limited colors, typeface and grids. The website could keep this outfit in many years, and just let engineer to change the photos and briefs once they need.
To concluded, IKEA website assume as a good design due to it’s simplicity, minimalism and functionality.