WEEK8: VISUAL HIERARCHIES

Reading: Creating Exciting And Unusual Visual Hierarchies

This week’s reading discusses the significant act of visual hierarchies on design outcomes. Talking about this topic, the very first thing need to be understand is, what is visual hierarchy. Generally, visual hierarchies by base on several things: texture and tone, typography, color and grid system. It is significant for designers to balance the visual hierarchy during their work. As Glaser and Knight described in their article, “Carefully control of visual hierarchy is a key aspect of the design decisions we have to consider.” It means, the hierarchy concern to a design outcome works well or not.

The spread that displayed on the below is from Eye Magazine, and i think it works really well and quite attractive. That spread design in three colors with every simple and clean layout. The black and white types on the left side provide the contrast; on the right side, the big, red word “shatters” makes this page more drama and attracts. Especially the red word merge with the image. As someone pointed out in the before,”Make it bold or make it red

eye2

Reference

C, Knight and J, Glaser. (2013). Creating Exciting And Unusual Visual Hierarchies.

Retrieved from:  http://www.smashingmagazine.com/2013/02/26/creating-visual-hierarchies-typography/

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