WEEK35: FMP RESEARCH PROCESS

Working Process and Develops.

Based on last weeks research and the developing, I am targeting about the problems that SAT NAV bring to users. In doing so, I am doing more primary and secondary research in this week.

Primary Research-Self experimental by using Google Map

In order to find out the disadvantages that SAT NAV brings to consumers, I am going to use the Ideo Method-Try it your self. With several experience, I realised that Sat Nav is not that ‘smart’ as people always think. Human brains would adjust the walking path by analyse the situations, However, Sat Nav works much more technique. It offers the paths by calculate, and that cannot be such accuracy as human brains. The pathway in grey colour offers by Google map, and the route in black  colour is the actual route.

1.The first map illustrates the walking path from WSA to Tesco Extra. The pathway in grey colour offers by Google map, it shows the most convince method for people to going to the Tesco Extra. And the black pathway is the actual route I always go. Due to personal reason, I am visiting Tesco with one of my friend, and she need going back home before we go to the Tesco extra. That is the reason why the actual route is diverse with the Google Map calculate route.

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Image 1. Self experimental 1

2.The second map illustrate the way I am going to the Magdalen Hill in Winchester. As it represents, the actual route and the Google Map offers completely different methods to the same destination. As the first experimental, Google Map provide the faster mode for users. And my self personally interested in passing the city centre and high street to the destiny rather than walking through the highways.

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Image 2. Self experimental 2

3. The third map shows the two ways to visit the St Clements Surgery. People could see that the Google Map offers route and my actual route is quite similar. By analyse the actual position and the surroundings of the St Clements Surgery, I prefer choose the black pathway as my route to the Surgery.

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Image 2. Self experimental 3

As these examples(Experimental) present on the above, people could find out that the diversity of Google Map’s offer and the human brain’s offer. It mentions the essential difference between the SAT NAV and human beings, which is personality and human minds. People may influences by their bobbies and personality, which technologies do not have. Therefore, my research question is going to discover the methods to let people improve their map reading skills and to let them have more pleasure during the route.

Reference

https://www.youtube.com/watch?v=AIELdEhiskc OR http://www.bbc.com/future/story/20130927-how-does-sat-nav-really-work

http://www.satnav.co.uk/how-it-works.php

http://www.ordnancesurvey.co.uk/docs/ebooks/map-reading.pdf

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